The Ceramica toaster is a revolutionary approach to product design. It breaks the archetypes of conventional toasters by introducing new materials and technology. The goal was to achieve users’ needs and desires to the highest level by making fundamental changes in the product. In this way different approaches were examined and the result was introducing materials which have the potential to fulfill the design goals.
The final design is a toaster with new materials for housing as well as new heating elements. Ceramica uses heated glass technology to make a toast both efficiently and evenly while the user is able to watch the toast. This assures that the toast would be as brown as desired. Also its ceramic housing and wooden tray bring warmth and elegance to the kitchen as well as practical aspects such as low heat conductivity and slimmer walls.
Moreover Ceramica toaster has much fewer parts compared to a conventional toaster which makes it both environmentally conscious and easier to maintain and clean. Difficult cleaning is one of the biggest issues for users, however the surface quality of glass and ceramic and also totally detachable bottom part makes the cleaning extremely easy.
On the other hand people spend great deal of money to decorate their houses today, and at the same time these living spaces are getting smaller and smaller. Ceramica is a slender appliance which won’t occupy great space on counter top and the user wouldn’t need to hide it somewhere after use.